I just read this super interesting article about Amazon branching out from Prime Video to offer original movies and films on other sites. Basically, Amazon studios is going to be creating content that won’t be exclusive to their streaming service anymore.
So what does that mean? Well, it means that Amazon is trying to compete with the big dogs like Netflix and Hulu by expanding their audience beyond just Prime members. They want their films to be available for rental or purchase on other platforms, like iTunes or Google Play.
I think this is a pretty smart move on Amazon’s part. I mean, not everyone wants to pay for a Prime membership just to watch a certain movie. And it also means that they can reach a wider audience and potentially make more money. Plus, who doesn’t want more options for what to watch on movie night?
On a personal note, I just recently watched The Big Sick on Prime Video and it was amazing. I would definitely rent or buy it on another platform if I didn’t have a Prime membership. So I’m excited to see what other films Amazon will be releasing in the future.
Overall, this is a big move for Amazon and it will be interesting to see how it plays out. It just goes to show how competitive the streaming industry is becoming. But for us viewers, it means more choices and more entertainment. Can’t complain about that!